Healthcare & First Responder Appreciation Program

Randall Reed’s Planet Ford in Humble on Hwy. 59 is thankful to off who have provided your amazing service to our community. On behalf of Ford Motor Co., our Houston-area Ford dealership would like to salute those who serve. So, we’re proud to offer you and your families First Responder Bonus Cash.

Ford Vehicle First Responders and Health Worker Offer

First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new Ford vehicle for our neighbors in Humble, greater Houston, Kingwood, Atascocita, Conroe, Katy, Texas, and across the U.S. Please see our dealership for complete details and eligibility.

Eligible Occupations that qualify for incentive:

911 Dispatchers NEW!

Dispatchers are now eligible!

  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer
  • (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)
Fire Department
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic

Occupations that do NOT qualify for incentive at this time:

  • Ski Patrol - unless you have a current EMT license
  • CERT Team Members (Community Emergency Response Team)
  • VIPS- Volunteers in Police Service
  • Search and Rescue

For additional details, please visit:

Ford Salutes Those Who Serve


Want to receive $500 off a new vehicle purchase or lease? Get started by filling out the form below.

*First Responders Exclusive Cash Reward (PGM#38324) is exclusively for active members of an eligible First Responder Association & eligible household members. Available on the purchase or lease of an eligible new 2021/2022/2023 Ford & Lincoln vehicles. Not available on Mustang Shelby® GT500®, Mustang Mach 1, Mustang Mach-E, Ford GT, F-150 Raptor, F-150 Lightning, Bronco, Aviator and Navigator. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer’s stock by January 3, 2023. Ford reserves right to change, modify or discontinue this program at any time. Contact dealership for complete details and eligibility.