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FROM DIESEL MECHANIC TO AMERICAN MEGA-DEALER

Next time you see your mechanic – look again. Some day, he or she just might own the very same dealership they fix cars at today! That’s the story of Randall Reed and his World Class Automotive Organization (WCAO) of dealerships.

Randall owns and operates some of the most successful Ford and Lincoln Mercury dealerships in the nation. Not only has he been recognized as a “Top 100 Mega Dealer” by Wards Dealer Business, his dealerships have been awarded the coveted President’s Award, Ford Motor Company’s highest award for customer satisfaction and overall operational excellence. For 20 years straight Randall has been in the “Top 100 Selling Ford Dealer” and the “Top 10 F-Series Dealer.”

PLANET FORD IN HUMBLE, TEXAS

Originally Frontier Ford, the Planet Ford 59 store was founded and located in the center of southern Humble on Higgins St. in 1964. In 1975 the store outgrew its showroom and was moved to its current location on Hwy. 59. Randall and Sherry purchased Frontier as their first wholly owned dealership. Randall moved his family to Kingwood where he lived for many years.

Randall believes the community is our future and has fully supported the Humble/Kingwood community in many ways over the years. Some of the organizations and events Planet Ford 59 sponsors are below.

  • Planet Ford 59 100% funds the DARE program including the vehicle for the Humble Police Department
  • Kids come first therefore Planet Ford 59 has contributed over $25,000 to the Humble ISD Education Foundation to fund Teacher grants
  • Helping to support our local law enforcement, Planet Ford 59 supports the Harris County Community Justice Association
  • Local Masonic Lodge and Village Learning Center
  • Humble ISD - FFA Auction
  • Local area families by donating all the meat purchased at the FFA auctions
  • $25,000 in donations to the Kingwood High School batting cages
  • Susan G. Koman Breast Cancer Awareness
  • Mother’s Against Cancer

Under Randall’s aggressive leadership, WCAO has grown to include 8 Ford Lincoln Mercury, 1 Dodge and 1 Hyundai franchises as well as 1 pre-owned super centers making WCAO the largest independent automotive retailer in Texas! The family of dealerships

It’s all about people…the right people, in the right positions doing the right things. The Randall Reed organization instills solid philosophies, beliefs, and moral fiber throughout all facets of the operations. Then they mix a lot of best-offer advertising, with a ton of inventory, and prices that are absolutely rock bottom. Customer after customer reaps the reward of getting the vehicle they want at the price they want at any Randall Reed dealership.

The Randall Reed equation for success is: “Work hard + honesty + treating people fairly =SUCCESS.” Like any mathematical equation, it always works. Industry leaders agree: the only possible explanation for this level of success is that very formula.

“God has really blessed me with a fantastic family. My wife and I have been married and in business for over 20 years. We have three teenaged children, each one an absolute treasure.” Reed says. “We’re blessed with health and a hard-work ethic. I grew up in a very poor single family home. I’ve been working since I was 12. All along, there have been people in my life who have taken time to shape who I am today. Now, there are thousands of customers to whom Sherry and I owe everything in business – I am a very thankful person.”

In addition to providing the best in automotive selection and service for its customers, the family of Randall Reed dealerships has a long history of sponsoring numerous local events and programs, benefiting disadvantaged families and children, as well as our communities at-large in north Texas.